“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” C.G. Jung
Future. That period of time in which our affairs prosper, our friends are true and our happiness is assured. Ambrose Bierce
Allan Bloom, Closing of the American Mind
“Vision without execution is hallucination.”
Thomas A. Edison
If the mission is the reason for being, then the vision is an aspirational statement of where you want to be. The mission statement identifies what you do, and the vision is the desired future. The vision is what you will strive to achieve, there are some who feel it should be attainable and others who feel it can be purely aspirational. A vision is there to provide direction and passion for employees, to let them know where they are going and what you are trying to achieve. Collins and Porras identify 4 types of vision.
· Target –qualitative or quantitative
· Internal transformation
If you have set an achievable vision and reach it, you then need to set another. If there is nothing to aspire to, how can you align strategy and effort, the organisation can become a rudderless ship. To help think about a vision, try to envisage your organisation in say 10 years. What would you like it to be like and what would you want it recognised for, that can provide the statement and a direction to take the organisation.